Savvy Shopping at Farmer’s Markets

Summer is the time to find a local farmer’s market–the perfect place to get the season’s best produce at reasonable prices. Here are some tips for enjoying and benefiting from a farmer’s market.

Inspiration. There is nothing quite like the vibrant colors, fresh aromas, and fabulous flavors of a farmer’s market. Let the produce be the incentive for menu planning. Remember than the US Dietary Guidelines MyPlate program recommends that half your plate should be covered with vegetables.

Be Impulsive. A farmer’s market is one place where planning ahead is not recommended and impulse buying is recommended. Go to the farmer’s market with an open mind. Try new fruits and vegetables and let your mind consider new ways to prepare them and incorporate them into your family meals.

Support Local Farmers. Local, small farms need all the support they can get. You may find a local farmer that you want to contract with for regular deliveries of seasonal produce. Take the opportunity to discuss with the grower their growing techniques and what fruits and vegetables are in season. They are the experts–pick their brains. They will have suggestions for preparing their produce and may even have recipe suggestions.

Free Samples. Generally, farmers provide free samples of their produce. This is a great way to try fruits and vegetables that you are not familiar with. Get acquainted with different varieties of apples, peaches, and even corn. What makes each farmer’s produce unique.

Organic Produce. You will probably find some organic produce and products at a farmer’s market. Remember to balance the value of organic produce with the price. A farmer that is not certified organic may use some of the same green farming methods. Ask the farmers about their use of pesticides, etc.

Buy Seasonal Produce. Obviously, you can’t get any closer to seasonal produce than at a farmer’s market unless you grow it yourself. Research shows that the less time between picking and eating of produce, the more nutritious. Nutrient levels will decrease over time.

Take a Tour. Check out all the vendors and compare prices. Taste when you can and develop a discerning palate. Purchase only after doing some comparison shopping.

More than Produce. Most farmer’s markets also include local vendors of other products such as olive oil, honey, fresh baked bread and cookies.

What to Bring. Be sure to bring cash in small bills and your own bags with handles. Also plan time for tasting and visiting and bring an open mind for experiencing new produce and products. Enjoy the experience of fresh foods!

Click here to find a Farmer’s Market near you.

Find a Free Chart on Key Nutrients in Fruits & Vegetables