The goal of SupermarketSavvy.com is to make healthy grocery shopping easier and more enjoyable for you or the clients you counsel, if you are a health professional. We are using Internet technology to help consumers make healthy food choices that will positively impact their well-being. With the help of our user-friendly tools, you can search and browse the aisles of our virtual supermarket, develop a shopping list, print the list for easy shopping, and save it for future reference. Find tips on savvy shopping, food safety, meal planning, food category comparisons, nutrition information, and food reviews. In addition, we provide educational resources on shopping for health for health educators and consumers.

SUPERMARKET SAVVY’s editor and writers are dedicated to providing accurate, reliable, and unbiased brand-name food information. One of the ways that we keep our content free to users is by featuring specific food manufacturers and food brands on our site, which we refer to as "sponsors." To prepare our Brand-Name Shopping List we set specific nutrient criteria based on the "Healthy" guidelines of the U.S. Food Labeling Law. To be included on the list a food must meet our nutrient criteria. Once a food is selected, the food manufacturer is given the opportunity to enhance the food listing. Part of that enhancement is a food review written by an independent writer in an unbiased manner. Our editorial independence is important to us and to our sponsors. SUPERMARKET SAVVY is fully committed to unbiased food reporting and to producing content that best serves our users. Sponsors do not influence our editorial decisions. Questions or concerns? Contact us at:

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